I am happy to announce that STAY has an animal spirit! It’s a Wolf! (GeoWolf to be more specific). So why a wolf?
When I was young, my favorite animal was a wolf because they were similar to dogs but more unique and considered an endangered species at that time. My love for the wolf as a child inspired my thoughts on it ever since I first started designs of STAY back in 2013.
Even though I love the wolf itself, I wanted there to be a symbolic meaning to the animal. Whilst researching the wolf I found some interesting facts that I felt reflect what STAY and it’s followers are all about:
It’s interesting to note that from the most recent STAY WEAR Ambassador application, one of the questions asked was "If STAY had an animal logo, what animal should it be?” and the number one chosen animal was also a Wolf. I felt like the followers of STAY already knew what the animal should be even before it was shown, and helped my decision about it feel inspired. Here are some of the comments why the wolf was voted:
“They stay true to their pack, but also to themselves. They are constantly moving and changing but they don't let themselves change because of that. They might learn and progress because of their travel but they never lose themselves or forget their instincts of who they are…”
“They can go long periods of time by themselves just like us, but when they find the right pack that is right for them, they know when they've found it, and I honestly believe that is how humans can be.”
As a brand, STAY reflects the aspects of the wolf and their culture. This movement is about connecting people and accepting everyone for who they are. People can often be misunderstood and made to feel that they should follow some mould to fit in - like the wolf, we believe in being true to yourself and living differently. When we accept ourselves for who we are, we can be confident in helping others and be a force for good in the world and in our society. Join the pack today like many others and STAY you!
CEO & Founder
Click here snag a wristband and rep the movement daily.
P.s. If you are interested in being part of the STAY WEAR Ambassador program, click the link below to apply. Applications are due Aug. 31, 2016.